The Elite Edge Marketing Program
From first click to five-star review, The Elite Edge aligns your CRM, owned media, and paid advertising into one performance-driven growth engine.
CRM Optimization
Fulfilment Excellence
Happy Customers=Good Reviews
AscendPro Marketing Software
Online Credibility
Digital Paid Advertising
Proven Results
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Average profit per year
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Average invest per year
We’ve Got You Covered
Brand Design
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Social Media
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Audience Analytics
SEO
Copywriting
Team Training
Website Development
Email Marketing
We’ve Got You Covered
Social Marketing
Connect up to 20 accounts
Schedule posts
Reply to comments
Reputation AI
Track competitors
Review Requests & NPS connected to your CRM
Local SEO
Track keywords
GBP management
Conversations AI
Send emails and texts
Reply with AI
AI Workforce
AI Voice Receptionist connected to your business phone
Custom capabilities and prompts
Advertising Intelligence
Consolidated reporting from multiple channels
Track metrics like real ROI and trends
Microsite
Custom microsite
Exclusive ad channel
CRM Optimization
Turn Leads Into Revenue — Faster.
Speed matters. After five minutes, the odds of qualifying a lead drop by 80%. Responding within one minute can increase conversions by up to 391%. Our CRM Optimization ensures no opportunity slips through the cracks.
What We Implement:
CRM Campaign Automation: Automated and semi-automated text and email campaigns guide prospects from Fresh Lead → Evaluation → Booked Appointment.
Pipeline Management & Best Practices: We help you eliminate the “leaky bucket” system with structured follow-ups, consistent touchpoints, and accountability inside your CRM.
Lead Nurturing That Builds Trust: Multiple strategic touches ensure prospects feel supported, informed, and confident in choosing your location.
Included at No Additional Cost
CRM Optimization is included for free with your AscendPro Marketing Software subscription, ensuring your leads are handled properly once they enter your system.
Digital Owned Media
Powered by AscendPro
AscendPro is the foundation of your digital presence, building online findability, reinforcing credibility, and strengthening conversion performance. When paired with CRM Optimization (included), it creates a seamless system from first inquiry to five-star review.
What’s Included:
Strategic Social Media: Professionally developed posts designed to link back to your Google Business Profile using geo-tagging, keywords, and hashtags to improve local visibility. Includes customizable content packs, seasonal posts, training-focused content, reels/stories templates, and branded visuals.
Google Business Profile Optimization: Citation management and directory sync ensure your business information stays accurate and consistent across the web, improving rankings and local discoverability.
AI-Driven Lead Qualification: Integrated AI web chat and AI receptionist qualify leads automatically, answer questions accurately, and reduce response time, even after hours.
Better Reviews Through Better Systems: Happy customers don’t happen by accident; they’re built through strong fulfillment and intentional follow-up.
Digital Paid Advertising
Targeted. Measurable. Built for ROI.
Digital Paid Advertising is the third level of The Elite Edge and is executed through a strategic partnership with Idea Peddler, an Austin, TX–based digital media buying agency with a proven track record of delivering results. This partnership allows franchise owners to benefit from specialized, high-level media buying expertise while remaining fully aligned with the DTE system. We offer a tiered advertising structure designed to support franchises of all sizes, whether you’re establishing your presence in a newer market or ready to dominate your territory. Investment levels, channel mix, and campaign intensity scale based on your growth goals and local market opportunity.
What’s Included:
Google Ads & Google Local Services Ads (GLSA): High-intent campaigns are designed to capture prospects actively searching for dog training services.
Multi-Channel Advertising (by tier): Google, Meta, and additional platforms, depending on package level and growth stage.
Closed-Loop Microsites: Dedicated conversion-focused microsites built specifically for paid traffic.
Every click is trackable through GA4, so you know:
- Who contacted you
- When they reached out
- Whether they were qualified
- Your true return on investment
Paid + Owned Media Multiplier Effect
- Paid drives targeted traffic.
- AscendPro converts it more efficiently.
- Together, they reduce waste and maximize performance.
Pricing
Standard
(Level 1)
Free
Local SEO Standard (sync Google & FB, 3 keywords for tracking, monthly keyword refresh),
Social Marketing Standard (connect Google Profile)
Reputation AI (manage and respond to Google & FB reviews, customizable widget, insights, Daily Digest emails, and Executive Reports)
AscendPro Marketing Software
(Level 2)
$600/month + $200 setup fee
Local SEO Pro
- Additional Keywords: 15 additional keywords
- Citation Builder
- Listing Sync Pro
Social Marketing Pro
Reputation AI Premium
Advertising Intelligence
- Advanced Reporting
Conversations AI Pro
AI Web Chat
Exclusive access to the
AscendPro Multimedia Center and direct access to the DTE Den
Includes FREE CRM Optimization
Digital Paid Media
(Level 3)
Program investments may vary based on the chosen tier. Requires AscendPro Marketing Software.
Custom Microsite
Custom campaign strategy
Monthly ad investment + professional management
Multi-channel advertising (Google, Meta, and more)*
High-intent lead generation focus
Performance tracking via the AscendPro Dashboard Campaign setup and ongoing optimization
*Channel mix and platform availability vary by tier
Creative Team
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